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Meanwhile, a large number of businesses are focusing on providing services that are becoming increasingly specialized. These businesses are altering their brand identities, taglines, and product offerings to provide specialized, technological impacts for their target market. This is evident in restaurants that advertise that customers may order meals "their way." Having the ability to create a verified product or even just add a name or color might be quite beneficial. Customers desire unique goods that the majority of people will never be able to have. 

 

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