3^rd Global Entrepreneurship Congress

Biography

Biography: Dr.R.Subashini

Abstract

Statement of the Problem: The development of any country is regulated by the human resource, physical resource and monetary resources. The development of the economy is highly sparked by the means of enterprising spirit. The entrepreneurs are considered as the asset to the nation. Entrepreneurs are responsible for not only to earn money but also to generate more job opportunities for others and for contributing towards the development of nation. In developing country like India, the entrepreneurial world is predominantly meant for men. But now this picture is changing. Recently the trend is emphasizing that women can also contribute to the development of economy.

Main Objective: To identify the various stress faced by the women entrepreneurs and the coping styles they follow in their entrepreneurial activities.

Methodology & Theoretical contribution:

After in-depth interviews and focus group discussions, a well-designed questionnaire known as Entrepreneurial Role Stress Scale was used. This scale was developed by Pareek (2002). This scale measures the independent variable of this study, using 35 items. The first dependent variable in this study is Coping Style. The overall Coping style is measured using the revised questionnaire having 26 items developed by Carver, (1997).

Findings and Conclusion:

In this study it is found that the women entrepreneurs who are associated in the work meaningfully and with good quality, are facing more stress and they are using perfect coping strategy to overcome it. But at the same time there are some women entrepreneurs who don’t have awareness on the coping strategies and thereby face more stress and feel alone and isolated many times in their career. The best way to develop and encourage more women entrepreneurs’ in our society is to educate and communicate them through need based awareness programs regarding various sources of stress and coping strategies.