6^th Global Entrepreneurship Congress

Marketing, Branding & Customer Innovation

This track focuses on marketing strategies that help entrepreneurs attract customers, establish strong brands, and achieve business growth. Topics include digital marketing, social media marketing, branding, customer experience, consumer behaviour, market research, and entrepreneurial marketing strategies. Participants will explore how businesses can understand customer needs, develop effective value propositions, and build lasting customer relationships. The session will also examine innovative approaches for reaching new markets and strengthening brand visibility in competitive environments.